Local SEO is the process of getting your website ranking for a specific geographic area to attract more local customers.
This type of search marketing is best used for any business that serves customers at a physical location or provides a service to a local area.
A properly implemented local SEO campaign will improve not only your organic rankings for location based keywords, but will also improve your position on Google Maps.
Google is focused on delivering results that are more specific to the user. In particular, they are focusing on where that user is located.
This means that proximity based searches are becoming more and more prevalent and more and more users are receiving local results.
Therefore, If your website isn’t optimised for local keywords you are missing out on a massive amount of highly targeted traffic – which could mean you aren’t making the sales you should be.
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