Digital Marketing FAQ's
We always try to help so we hope you find your answers below.
Why does my website need SEO?
Studies suggest that 85% of users now search on Google to find more information before making a purchase. Being visible on search engines is now more important than ever.
Most businesses now use some form of online marketing, so will most likely also using SEO to boost their traffic from search engines. This means that you could lose out to competitors who have an SEO strategy in place.
How long does SEO take to work?
There are always too many variables to give an exact answer, but it can take up to 3 months to see any significant results to rankings and traffic. This is standard across the industry and all good SEO strategies will focus on the long term, rather than short term gains.
Can you guarantee rankings?
We never guarantee rankings, as no SEO company can. However, we have used our expert knowledge to improve rankings and organic traffic for many clients over the years, and will work tirelessly to do the same for you.
Does your SEO only focus on Google?
In the UK, 84.91% of users search using Google rather than competing search engines such as Bing, Yahoo or DuckDuckGo. Therefore, we do primarily focus our efforts on getting your site more traffic from Google. However, the optimisation work that we do will also benefit your visibility on other search engines, as they use largely the same ranking criteria as Google.
How much does SEO cost?
All of our SEO packages are bespoke and will be tailored to your website, industry and target audience. This means that our costs vary depending on a number of factors - please contact us today and we will be happy to give you a free quote!
How much do I need to spend on PPC?
This can vary greatly from business to business and industry to industry. We will work with you to understand your business and its customers to suggest a budget that will help you achieve success in PPC advertising.
How is Google shopping different from AdWords?
Google Adwords is primarily text based and ads link to landing pages on a site at the top and bottom of search results. Google Shopping use image based ads displayed only in results for product searches, including product price, product photos and a link to the product page.
Do I need to spend money on social media advertising?
Although we can provide a winning social media strategy that engages your target audience without the need for paid ads, paid advertising is becoming more and more important for businesses on social media. For instance, Facebook recently changed its algorithm to display less business posts and more personal posts on a users feed. This means that more businesses have had to use Facebook ads to get their message seen.
We can help develop a social media advertising strategy that gets your business in front of the perfect potential customers.