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After providing some initial comps we set about nailing down the design and with help of Rachel at HB we were able to produce a stylish clean look which completely redefined the HB brand.
The first element we worked on was the brochure site which includes some really cool features like animating image galleries and slideshows to view HB’s amazing work. While the website is fully editable via the CMS, it’s also fully responsive which enables the site to look amazing on all devices.
The end result is a beautiful website which really put’s HB ahead of the curve. The layout, the styling, the images and the typography have combined to reflect a professional, dynamic company with a rich history of providing high quality POS solutions.
“I must say what a pleasure it was dealing with eSterling right from the outset. Nothing was too much trouble and the website speaks for itself.”
RACHEL PRITCHARD – MARKETING MANAGER
The eCommerce section was introduced a few months later and it has gone from strength to strength. Coupled with uniquely tailored online marketing campaigns the online shop has already attracted quite a lot of attention across the country.
Online orders continue to grow and every month appears to be a new record which is something we have cultivated over the months following the website’s launch. The online marketing of the eCommerce website is an on going process which requires a lot of monitoring and research. Moving forward we can continue and improve on the site’s burgeoning success.
As with all our websites, the Heartbeat website works on all devices and was checked thoroughly before launch. The mobile view is tailored to the behaviours of the 30%+ of traffic which visit the site on a mobile device.
The eCommerce section of the website allows mobile and tablet uses to purchase through a simpler checkout system which really works well for mobile users and people using 3G and 4G.
